Course Descriptions

Course Descriptions

FOUNDATION COURSES

All students must take and pass the foundation courses on a non-credit basis as follows:

1. All students must pass the three foundation courses: BA 510 Statistics for Research, BA 512 Introduction to Business and BA 513 English for Graduate Studies.
2. Students who have previously studied and passed Accounting and Finance from undergraduate courses will be exempted from BA 508 Financial Accounting

BUSINESS FOUNDATION COURSES

P/NP Basis, Non-Credit

CORE COURSES Including the following nine (9) courses

Total 27 Credits

ELECTIVE COURSES

Elective courses are divided into FIVE groups for each specialized field, including:

1. Business Administration
2. Finance
3. Marketing
4. International Business Management
5. Tourism Management

Students who study under Plan A must choose at least one Elective Course to earn 3 credits. Students who study under Plan B must choose at least four Elective Courses to earn 12 credits under one specialized field from the following courses.

(1) Business Administration

(2) Finance

(3) Marketing

(4) International Business Management

(5) Tourism Management

INDEPENDENT STUDY

Students who study under Plan B must complete an Independent Study with 3 credits.

THESIS

Students who study under Plan A must complete a thesis with 12 credits.

Course Descriptions

BA 508 FINANCIAL ACCOUNTING

0 (3-0-9) CREDIT

Importance of financial accounting, analyze and journalize transactions by using double-entry accounting, posting journal entries to ledgers, preparing trial balance sheets, adjusting entries, closing entries, understanding financial statements and financial statement analysis for assessing business performance.

 

BA 510 STATISTICS FOR RESEARCH

0 (3-0-9) CREDIT

Statistical methodologies for the application of business research, statistics used in research, probability theory, distribution measurement, sampling, hypothesis testing, estimation and sample test, variance analysis, regression and correlation analysis, multivariate analysis, queuing theory, and game theory.

 

BA 512 INTRODUCTION TO BUSINESS

0 (1-0-3) CREDIT

Definition, importance, types of businesses and their functions , management, marketing, human resource management, finance, accounting, management information system, research and development, roles and responsibilities of businesses in economic development and social aspect, different types of business models and their applications for business achievement.

 

BA 513 ENGLISH FOR GRADUATE STUDIES

0 (3-0-9) CREDIT

Listening, speaking, reading, academic writing skills and academic presentations for graduate studies.

 

BA 601 OPERATIONS MANAGEMENT

3 (3-0-9) CREDIT

Functions and system of operations management in goods and services, operational strategy, planning, problem analysis, location and layout decision, quality management and control, job design, improvement of product and production processes, supply chain management, forecasting, capacity planning, production scheduling, project management, inventory management, material requirement planning and just- in- time production.

 

BA 602 FINANCIAL MANAGEMENT

3 (3-0-9) CREDIT

Concepts, principles and functions of financial management, financial analysis, planning, forecasting, working capital management, concepts and application of risk and return, securities valuation, capital structure, investment decisions under different circumstances, source and allocation of funds and financial integrity.

 

BA 603 MANAGERIAL ECONOMICS

3 (3-0-9) CREDIT

Role of economics in management decision making, supply, demand, production and cost analysis, market structure analysis, pursuit of profit, decision-making under uncertainty, forecasting, and the impact of government economic policy.

 

BA 604 MARKETING MANAGEMENT

3 (3-0-9) CREDIT

Role and function of marketing in business, internal and external environments affecting marketing management, marketing plan, marketing implementation and control, competitive analysis, consumer behavior, marketing information systems, market research, market segmentation, target market, and positioning, strategic marketing mix, global markets and ethical issues in marketing management.

 

BA 605 ORGANIZATION BEHAVIOR AND LEADERSHIP

3 (3-0-9) CREDIT

Concept of human behavior and principles for maximization of an individual’s performance in an organization, management process for dealing with individuals, groups and organizations, concepts and theories of motivation, influence of power on group behavior, decision making, leadership theories, conflict management, negotiation, change management in a multi-cultural context and leadership ethics.

 

BA 606 MANAGERIAL ACCOUNTING

3 (3-0-9) CREDIT

CRole and function of managerial accounting, cost behaviors and the relationship between costs, volume and profit, full costing, variable costs, budgeting, standard cost, analysis of variation in production costs, management accounting information for decision making and cost control, performance evaluation analysis and reporting.

BA 607 BUSINESS RESEARCH	3 (3-0-9) CREDIT
(Pre: BA 510)

Philosophy and concepts of business research, research process, research design, development of research tools, sampling techniques, types of data, data collection methods, data analysis, interpreting results, writing reports and presenting research results.

 

BA 608 STRATEGIC MANAGEMENT

3 (3-0-9) CREDIT

Concept and process of strategic management, forms of strategies used to enhance competitive advantages, characteristics of effective strategy,environmental and industry analysis, levels of strategy, role of management and decision making, strategy implementation, evaluation and control.

 

BA 609 ENTREPRENEURSHIP AND NEW VENTURE CREATION

3 (3-0-9) CREDIT

Characteristics and skills required for entrepreneurs, ethics, roles and responsibilities of venture capitalists, analyzing and evaluating business opportunities, developing and writing a business plan and the process of creating a start-up business.

 

BA 713 HUMAN RESOURCES MANAGEMENT

3 (3-0-9) CREDIT

Executive roles and responsibilities in human resource management, ethics, planning, recruitment and selection, human resource development, performance appraisal, compensation, employee relations, health and safety, legal issues, international human resource management and managing diversity.

 

BA 715 INTERNATIONAL BUSINESS MANAGEMENT

3 (3-0-9) CREDIT

Analysis of international business components, economic, social, cultural, political, and legal in international business, framework for economic cooperation, concept of international business management in marketing, finance, human resource management, negotiation and ethical conduct.

 

BA 718 MANAGEMENT INFORMATION SYSTEM

3 (3-0-9) CREDIT

Concepts and principles of management information system in organizations, roles of computer information systems for supporting operational decision making in business, management planning, data management, information system development and the impact of information systems in today’s business environment.

 

BA 721 INTERNATIONAL FINANCIAL MANAGEMENT	3 (3-0-9) CREDIT
(Pre: BA 602)

International monetary system, foreign exchange market, currency exchange system, international trade and balance of payments, theory of inequality between nations, forecasting exchange rates, futures exchange, net foreign currency instruments, risk management of foreign exchange, raising funds from international debt markets, funding from the International Securities Exchange, foreign direct investment and international security investment.

 

BA 722 DERIVATIVES	3 (3-0-9) CREDIT
(Pre: BA 602)

Types of derivatives, structure of futures market, pricing, hedging strategies using futures contracts. Structure of options market, pricing, hedging strategies using options, financial derivative groups, and ethics related to derivatives.

 

BA 723 INVESTMENT	3 (3-0-9) CREDIT
(Pre: BA 602)

Concept of investment, financial markets and instruments for investment purposes, trading processes, benefits and risks of investing in securities, theories of portfolio investment, asset pricing models, arbitrage pricing theory, market efficiency, analysis of debt and equity derivatives, technical factor analysis, evaluation of portfolio performance and ethics for investors.

BA 723 RISK MANAGEMENT

3 (3-0-9) CREDIT

Concepts of risk management, types of financial risk, evaluation of risk management, tools and strategies for managing market risk, credit risk, market liquidity, operation and risk management integration.

 

BA 731 MARKETING RESEARCH	3 (3-0-9) CREDIT
(Pre: BA 604)

Roles and importance of marketing research in marketing management, types of marketing research, marketing research process, problem identification and objectives, research design, sampling, sources of data, data collection process, tools, data analysis, research report writing and application of research for marketing strategy.

 

BA 732 SALES MANAGEMENT	3 (3-0-9) CREDIT
(Pre: BA 604)

Role of sales management, sales management process, duties and responsibilities of sales manager, sales territory, development of sales team and sales techniques.

 

BA 734 INTERNATIONAL MARKETING	3 (3-0-9) CREDIT
(Pre: BA 604)

Role and concept of international marketing across national borders. External environment factors: economic; social; political; legal and cultural impacts on the international market. Economic cooperation, decision-making process, international marketing research, entry modes, marketing mix strategy, planning, and controlling.

 

BA 735 SERVICE MARKETING	3 (3-0-9) CREDIT
(Pre: BA 604)

Theories and concepts of service marketing, structure and classification of the service industries, service marketing strategy, service marketing mix, role of service providers and service marketing trends.

 

BA 736 CONSUMER BEHAVIORANALYSIS	3 (3-0-9) CREDIT
(Pre: BA 604)

Role and importance of the consumer, consumer behavior models, consumer segmentation, psychological and external factors influencing buying behavior, consumer purchasing process and consumer behavior research.

 

BA 740 CONFLICT MANAGEMENT AND NEGOTIATION

3 (3-0-9) CREDIT

Concepts, theories and processes of conflict management. Internal and external negotiation, framework for analyzing conflict, conflict resolution techniques, role of executives in conflict management, dimensions of the conflict, psychological dynamics, relationship between individuals, organizations and cultures, strategies in mediation and arbitration, implementation strategies for negotiating collaboratively.

 

BA 741 CREATIVITY AND INNOVATION MANAGEMENT

3 (3-0-9) CREDIT

Creativity and innovation in business, technology, products and processes, ideas, work procedure and problem solving. Impact of creativity and innovation on business competitiveness. Critical thinking process, creativity and innovation development, the process of turning innovation into practical and commercial use.

 

BA 742 ELECTRONIC COMMERCE

3 (3-0-9) CREDIT

Role and importance of electronic commerce on business operations, types, design process, development of electronic commerce, analysis of management problems, the impact of information technology on business and society, ethics of electronic commerce.

 

BA 743 KNOWLEDGE MANAGEMENT

3 (3-0-9) CREDIT

Concepts and theories of knowledge management, characteristics and types of knowledge, role of knowledge management, technology for knowledge management, approaches for developing a learning organization.

 

BA 744 ADVANCE FINANCIAL MANAGEMENT	3 (3-0-9) CREDIT
(Pre: BA 602)

Principles of advance financial management, related business strategies, financial statement analysis and ethics for financial executives.

 

BA 745 FINANCE AND INVESMENT ANALYSIS IN REAL ESTATE	3 (3-0-9) CREDIT
(Pre: BA 602)

Real estate investment factors, planning, policy, controlling, financial analysis techniques, risk analysis, real estate appraisal and ethics for real estate investors.

 

BA 746 BRAND AND PRODUCT MANAGEMENT	3 (3-0-9) CREDIT
(Pre: BA 604)

Role and importance of brand, brand elements, brand identity, brand equity, planning process for branding, product strategy development, product launching, pricing and distribution channels.

 

BA 747 INTEGRATED MARKETING COMMUNICATION STRATEGY	3 (3-0-9) CREDIT
(Pre: BA 604)

Role and importance of integrated marketing communications, internal and external environments, types of integrated marketing communication and their strategies, planning, budgeting, effective integrated communication measurement and control.

 

BA 748 STRATEGIC TOURISM BUSINESS MANAGEMENT

3 (3-0-9) CREDIT

Pattern of tourism business organization and business management, tourism business environment, competitive analysis, consumer behavior analysis, tourism strategic planning, implementation, assessment and control for tourism and ethics for tourism businesses.

 

BA 749 CULTURAL TOURISM MANAGEMENT

3 (3-0-9) CREDIT

Multicultural tourism management, cultural tourist behavior analysis, cultural tourism policy at the local level, national and international level, markets and industries related to cultural tourism, conservation and preservation of cultural identity.

 

BA 750 SUSTAINABLE TOURISM PLANNING AND DEVELOPMENT

3 (3-0-9) CREDIT

Principles, patterns and components of tourism management, role of contemporary tourism planning and impacts of economic, social, cultural and physical aspects on tourism development. Sustainable tourism planning and development, decision analysis and problem solving for sustainable tourism planning and development.

 

BA 751 TOURIST BEHAVIOR ANALYSIS

3 (3-0-9) CREDIT

Tourist behavior, tourist lifestyle, psychological and social factors influencing tourist behavior and decision-making models, behavioral research, tourist market segmentation, tourist behavior trends and tourist market development.

 

BA 752 INFO TECHNOLOGY AND E-COMMERCE FOR TOURISM

3 (3-0-9) CREDIT

Information technology and electronic commerce for tourism business, electronic market information systems, computer networks for tourism, global distribution channel system, internet reservations, database security, ethics and tourist laws.

 

BA 761 LOGISTICS MANAGEMENT

3 (3-0-9) CREDIT

Analysis of concepts, principles and practice of logistics, planning, implementation and control for maximizing benefits of the organization, supply chain management concept, customer services, orders, transportation, inventories, warehouse, packaging and domestic and international distribution channels.

 

BA 762 IMPORT AND EXPORT MANAGEMENT

3 (3-0-9) CREDIT

Importance and trend of import- export in ASEAN countries, import- export types and procedures. Planning, import-export documentation, buying and selling condition, logistic management, law and regulation and control, import-export tariff.

 

BA 796 SEMINAR IN BUSINESS ADMINISTRATION

3 (3-0-9) CREDIT

Presentation of current business issues by mean of discussion and writing reports.

 

BA 797 INDEPENDENT STUDY

3 (3-0-9) CREDIT

Individual research work in business administration areas, identify issues or problems related to business in order to apply new knowledge discovered in the study.

 

BA 799 THESIS

12 (0-0-36) CREDIT

A comprehensive research study in the area of business administration in order to apply new knowledge discovered in the study.

 

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